Created a new tool to ensure efficient vehicle delivery. Originally designed for Sales Consultants to send information to customers, the tool’s instant success was adopted by customers as well. Tech Tutor serves to educate and inform through How-to video content.
Process and Role – Knowing that the tool would be used primarily out in the field, we tackled mobile first. I partnered with the UX lead to research and obtain the full model line information from our product team. This informed how we could arrange the hierarchy of primary product features. Content was further broken down into model details and trim criteria in order to design the steps needed to access content. This ensured an efficient user experience.
Wireframes were designed and iterated and a basic prototype was created to test the flow of the tool with the team and client. Then a polished working prototype test was conducted in-person at dealerships. Each time we were met with excitement and anticipation of this new tool launch.
Recognition - Received a Honda Communications Award
Results – Well received by dealers as many were placing links to Tech Tutor on their personal websites. Monthly analytics reported steady increased use. Help improve this tool survey results provided positive and useful feedback for future version improvements.